AMAZON MARKETING STRATGIES -
Before Moving Further Away , Let's Find Out What Amazon Actually Is -
Amazon is the largest Internet-based retailer in the world by total sales and market capitalization. It is one such internet company in the world that has revolutionized the business landscape as a whole.
It was founded on July 5, 1994, in Washington, United States by Jeff Bezos who is also currently the CEO of the company. The initial success of Amazon was lightning quick as without taking any help from the press for promotions, it was still able to sell books across 45 countries in just two months.
From starting up as an online marketplace for books, it went on expanding its offerings. Now Amazon sells almost anything and everything on its platform and has a presence in 200+ countries. It has more than 40 subsidiaries under its umbrella which includes the likes of Audible, Twitch, IMDb, and Amazon Web Services.
It became a publicly listed company back in 1997 and is currently listed on NASDAQ in the United States. It operates its business under the name Amazon India in India.
Now Let's Talk About The Main Topic , Marketing Stratgies -
*before starting let me clearify that amazon don't have much stratgies it just focus on digital marketing , so we are going to talk about that only
Digital Marketing Strategy of Amazon
As we all know, Amazon is an internet eCommerce company, this alone makes its business capable of utilizing all the tools of digital marketing to its full potential and it has been doing well on these aspects way better than its competitors.
We will understand Amazon India’s marketing strategy one by one in the coming sections. Let’s start by knowing how it implements its social media marketing strategies.
Amazon’s Social Media Marketing Strategy
Amazon promotes its products on social media, successfully tapping into the social networks’ audience and linking them back to their product pages for the sale.
In today’s times, everyone is on social media. To engage with its audience better it has partnered with several micro and macro-influencers of the country as well.
Let’s see how Amazon uses various social media platforms, suffice it to say, they leverage all available channels. It’s on Facebook, Instagram, Twitter, Youtube, and Pinterest as well.
1. Amazon on Facebook
There are 10 million fans who follow Amazon India on Facebook. It uses Facebook mainly for posting company updates and promotions. It uses aggressive promotion strategies to promote its Sale Days. It also stays relevant by putting out topic-based posts
2. Amazon on Instagram
Amazon’s marketing strategy on Instagram has mainly been used for interviews with various artists from different backgrounds and primary promotions. It has about 2.8 million followers on Instagram.
Its strategy on Instagram is very similar to how it uses Facebook, except for company news updates, the posts are almost the same both on Instagram & Facebook.
Here are few notable promotions are done by Amazon to create spread laughs and inspiration.
i. Prime Day Promotion
On Amazon’s recent Amazon Prime Day, it partnered with 14 very popular stand-up comedians in India to promote their Sale Day.
The caption put up was, “Your 10-minute breather is here. Enjoy your #AmazonPrimeDay shopping with 14 comedians keeping your company, every hour. #DiscoverJoy”, this seemed to be interesting and that attracted many customers to shop.
ii. Amazon HandMade
Recently, Amazon celebrated women-owned businesses on @AmazonHandmade Instagram profile. The women with small businesses are the ones who are inspiring to other women out there.
They have turned their passion and creativity into handcrafted products for customers around the world with the hashtag #BossBabe. This move encouraged women from all over the globe to start their business and use Amazon as its distribution channel.
3. Amazon on Twitter
Amazon India uses a very different approach to acquire new customers on Twitter. It keeps its followers engaged, uses a wide variety of content, creates customer-acquiring contests, uses multiple accounts, and participates in trends.
It has a fan base of 2 million on Twitter, which is one the best followers count in the industry.
It uses a conversational tone on Twitter that presents content in such a way that seems to us like personal recommendations than an advertisement. This has made Amazon seem to sell nearly everything and they also have content for nearly everything. Here are some of the highlights from Amazon India’s Twitter handle.
4. Amazon on YouTube
The best thing about Amazon’s YouTube advertisements is that they Hook people immediately. Amazon always tries to keep its ads meaningful and engaging usually by trying to connect with the customer using an emotional message.
In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with their smart speaker technology.
Another very popular campaign released by Amazon with the hashtag – #MomBeAGirlAgain, revolves around a mother-son relationship, where the son gifts his mother a Camera using Amazon’s services.
5. Amazon on Pinterest
Amazon’s account on Pinterest has over 1 lakh followers. They utilize their presence on Pinterest by promoting their products based on various themes.
Amazon makes a collage of its most popular products in several thematic lifestyle buckets such as for wedding planning, for home, office, kitchen, etc to lure a wide range of consumer groups back to the products on its E-commerce website.
Amazon’s Website Analysis
In simple terms, SEO means the process of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
On analyzing Amazon’s website using the Ubersuggest tool. This is how Amazon.in fares on its SEO audit.
Here are the key metrics that you should consider from the following.
- It has about 7.6 Crore organic keywords which are just insane.
- It gets about 36 Crore organic monthly traffic. This shows that well Amazon has worked upon its service offerings to give out a better overall better experience to its customers.
Talking about Backlinks, to be honest, we all are big fans of those product lists promoted by popular bloggers, YouTubers promoting products and when you click on the links of one such product it mostly redirects you to Amazon.in. This process is known as backlinking.
This is why Amazon has about 11 crores of backlinks associated with its site. This helps them bring more and more customers to its website from various other popular websites and social media platforms.
Amazon’s Email Marketing Strategy
Whenever we purchase from Amazon, we receive emails thanking us for our purchase, asking for a product review, and even offering a discount on our email. This is called Email Marketing.
Amazon’s email marketing strategy is simple, it sends its customers personalized product recommendation emails, based on various aspects like – purchase history, past order value, location, age, gender, and on-site browsing.
Here’s an example of one such personalized email.
It also sends very personalized coupons to its customers via its emails which also makes its customers check every personalized E-mail which Amazon sends.
*SO these were some amazon amazing strategy which they use in attracting there customer ..... So with these conclusion our today's casestudy has come to an end , I hope you liked it and please don't forget to give us feedback in comment section
Greeting ~ Santhil
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