BEFORE MOVING AHEAD LETS KNOWS WHAT IKEA ACTUALLY IS -
IKEA is one of the biggest furniture companies in the world founded by
a carpenter named Ingvar Kamprad who was 17-year-old, in Sweden in
1943.
IKEA is a globally renowned furniture retailer that sells ready-to-
assemble furniture, kitchenware and home accessories.
The company started with selling pens, wallets, jewellery with the
concept of meeting consumers demands at the most affordable prices.
After five years into the business, IKEA brought in the furniture. Since
then furniture has been the mainstream for the business.
IKEA furniture is now a well-known multinational brand.
~ So Now questions arises what make IKEA so special from it's competitor ?
- It's answer is so simple the thing that make IKEA special is its marketing stratgies that we are going to talk about -
1. AMAZING CUSTOMER EXPRIENCE
Shopping at an IKEA store is a different experience than shopping from any other furniture store. Whenever adults go out shopping with their kids, both the kids and parents face issues.
IKEA has got an amazing solution for this where none of them would feel any type of burden and in fact, both of them would like to spend more time at the IKEA store. Yes, I am talking about the free childcare facility provided by the IKEA stores. You can just leave your child safely with them and enjoy hustle free shopping and the child will also spend some quality time playing and making new friends.
Another amazing thing is that instead of standing and having a long discussion about which product to buy and calculating your cost, you can have a seat ad enjoy your MC'donald burger meal while discussing the furniture.
These little things not only add a value to the customers shopping experience but also give them a reason to visit again and even suggest others to visit the store.
2. BRAND IDENTITY
IKEA focuses more on the product and the customers which a lot of companies fail to do. If you create what your customers want then you can build a good brand identity. Your every action should be a signal of your brand.IKEA uses this technique in its advertising. If you have been following IKEA for a while then you will not have to think a lot you can recognise directly that this is an IKEA ad.
3. CONTENT MARKETING
One of the best strategies you can use in this digital era is to interact with your customers directly.IKEA uses all types of contents to reach out to their customers. From images, videos to textual content IKEA has it all. To reach your customers digitally, it is very important to identify your potential audience, basically defining who your customers are. Then the most important step is defining how your potential customers can find you?IS is through your social media handles or is it through your website or a combination of all these. And then you need to target them both organically and by paid promotion techniques.
4. INNOVATION
IKEA is very famous for new designs and products. It keeps on constantly adding a new design or a new to product to its collection. This allows customers to visit the store even if they do not want to buy anything so that they can check the latest trends and products. If you check their social media handles, you will find a lot of different types of content that displays new and innovative products. This is a very good strategy as your customers stay updated with your products. Even if they do not add the products to their cark at the moment, they still add it to their wishlist. Which indirectly gets converted into sales. Thus, innovation in products and making innovation reach your customers is very important.
5. CREATIVE MARKETING CAMPAIGNS
IKEA is very creative when it comes to marketing. Their posts are so engaging that you want to click on it and see them that what is there. The example given below demonstrates how one will swipe right to see what they have for you. Isn’t it creative? If you observe, they have made good use of the present condition in a creative way. Similarly, a humorous and creative content strategy can help you get more engagements.
~Greetings - Santhil
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